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Tonight I went to the Web Analytics Wednesday, a regular event organized by Florian Pihs and sponsored by Web Analytics Demystified. Today’s event featured a panel discussion about the state of the web analytics in China, the panelist included Yong Wu, a Chinese Web Analytics entrepreneur, Laker Chan, CEO of SinoTech Search, Karen Ho, Digital Planning Director of OMD and Yang Zhou, Google Analytics Account Manager.

All the panelist agreed that the web analytics industry in China is still in its very early stage. Yong Wu thought that by percentage of revenue of Webtrends in China and in US, and the difference of price the clients would like to pay in two countries, we can know how early the industry is here in China. I have another example to share with you on current state of the market. In early this year, I helped a company to do some online campaign. We planned to buy ads on a niche vertical website, which ranks the first in Google and Baidu’s organic search result, but the website even don’t know how many traffic it has!

But they all believe that the industry is in very high growth. Karen Ho use the example of Häagen-Dazs to show that the situation has been improving a lot if compared with several years ago.

Why the market is so immature in China? Yang Zhou from Google Analytics team thinks that the website will pay more attention on ROI of online campaign when competition becomes more and more fierce. She said there was a small travel-related site in Hainan Province. Several years ago, no matter whatever the website did on online campaign, it can have very good ROI, so it didn’t care about web analytics. But recently, when the effects of online campaign become worse, ROI and web analytics become important, so it started to use Google Analytics.

Karen Ho added that in practice, ad agencies help to provide many analytics data to advertisers on ROI of the campaign. However, the data is not the most important factor to decide the online budgets, even if the ROI for a site is not good, they may still will put ads there. That’s also one of the reason why web analytics hasn’t gained enough attention in China.

By my experience, online startups, esp. ecommerce startups, have started to realize the importance of web analytics, but they just don’t have the knowledge and expertise in analyzing the data from those tracking tools. Web analytics service providers, such as Google Analytics, should have more workshops to help those startups to know more about how to using the tools better and how to benefit from the tools. Laker Chen believed that the market needs some system integrator, which should be business need oriented, and can integrate various products and services on the market to provide solutions to address the problems of the publishers/advertisers, because they don’t care about the tools, they care about the results and problem solving.

If you are interested in the development of web analytics sector in China and would like to know people in the industry, you should attend this monthly event.

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Tonight I went to the Web Analytics Wednesday, a regular event organized by Florian Pihs and sponsored by Web Analytics Demystified. Today’s event featured a panel discussion about the state of the web analytics in China, the panelist included Yong Wu, a Chinese Web Analytics entrepreneur, Laker Chan, CEO of SinoTech Search, Karen Ho, Digital Planning Director of OMD and Yang Zhou, Google Analytics Account Manager.

All the panelist agreed that the web analytics industry in China is still in its very early stage. Yong Wu thought that by percentage of revenue of Webtrends in China and in US, and the difference of price the clients would like to pay in two countries, we can know how early the industry is here in China. I have another example to share with you on current state of the market. In early this year, I helped a company to do some online campaign. We planned to buy ads on a niche vertical website, which ranks the first in Google and Baidu’s organic search result, but the website even don’t know how many traffic it has!

But they all believe that the industry is in very high growth. Karen Ho use the example of Häagen-Dazs to show that the situation has been improving a lot if compared with several years ago.

Why the market is so immature in China? Yang Zhou from Google Analytics team thinks that the website will pay more attention on ROI of online campaign when competition becomes more and more fierce. She said there was a small travel-related site in Hainan Province. Several years ago, no matter whatever the website did on online campaign, it can have very good ROI, so it didn’t care about web analytics. But recently, when the effects of online campaign become worse, ROI and web analytics become important, so it started to use Google Analytics.

Karen Ho added that in practice, ad agencies help to provide many analytics data to advertisers on ROI of the campaign. However, the data is not the most important factor to decide the online budgets, even if the ROI for a site is not good, they may still will put ads there. That’s also one of the reason why web analytics hasn’t gained enough attention in China.

By my experience, online startups, esp. ecommerce startups, have started to realize the importance of web analytics, but they just don’t have the knowledge and expertise in analyzing the data from those tracking tools. Web analytics service providers, such as Google Analytics, should have more workshops to help those startups to know more about how to using the tools better and how to benefit from the tools. Laker Chen believed that the market needs some system integrator, which should be business need oriented, and can integrate various products and services on the market to provide solutions to address the problems of the publishers/advertisers, because they don’t care about the tools, they care about the results and problem solving.

If you are interested in the development of web analytics sector in China and would like to know people in the industry, you should attend this monthly event.

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• Web2.0 panel on Stanford ATI Entrepreneurial Conference 2006 (2)
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• MobileMonday: Mobile and Web Reunited (0)
• MobileMonday Beijing (0)

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Sina and Netease adds SNS games: What are the hottest features of China’s SNS? The answer is “Friends for Sale”. Last week, both Sina and Netease add “friends for sale” function into their blog/space service. Friends For Sale was first introduced to China by Kaixin001.com, together with Parking War. Leveraging on these two apps, Kaixin001.com enjoys high growth of traffic. Then these two apps was copied by Hainei.com and Xiaonei.com. People in China’s SNS go crazy for these two games. Finally, big Internet portal sites Sina and Netease also want to take advantage of these popular apps to build their SNS.

Since early this year, Sina has started to evolve its blogging service into a SNS. Adding apps platform into Sina is another important step to this objective. However, because Sina is more media-oriented, let’s see whether Sina’s users will welcome such interactive features and SNS concept.

51.com launched open platform: The open platform of 51.com finally be online in August. So far, only a few apps are available on the platform, also including a “Friend for Sale”-like application. 51.com allows developers to integrate Google Adsense in the widgets to generate revenue.

At the same time, 51.com launched a new profile page option, which makes the profile page looks like Facebook, while currently its profile pages are more similar to Myspace.

Yiqi.com rolled out Open Social platform: Yiqi.com, the SNS run by ex-Yahoo China CEO and ex-Hexun CEO, partnered with Google to release the first real Open Social platform in China. Open platform is not a new idea for China’s SNS any more, will Open Social platform bring advantages to Yiqi?

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Sina and Netease adds SNS games: What are the hottest features of China’s SNS? The answer is “Friends for Sale”. Last week, both Sina and Netease add “friends for sale” function into their blog/space service. Friends For Sale was first introduced to China by Kaixin001.com, together with Parking War. Leveraging on these two apps, Kaixin001.com enjoys high growth of traffic. Then these two apps was copied by Hainei.com and Xiaonei.com. People in China’s SNS go crazy for these two games. Finally, big Internet portal sites Sina and Netease also want to take advantage of these popular apps to build their SNS.

Since early this year, Sina has started to evolve its blogging service into a SNS. Adding apps platform into Sina is another important step to this objective. However, because Sina is more media-oriented, let’s see whether Sina’s users will welcome such interactive features and SNS concept.

51.com launched open platform: The open platform of 51.com finally be online in August. So far, only a few apps are available on the platform, also including a “Friend for Sale”-like application. 51.com allows developers to integrate Google Adsense in the widgets to generate revenue.

At the same time, 51.com launched a new profile page option, which makes the profile page looks like Facebook, while currently its profile pages are more similar to Myspace.

Yiqi.com rolled out Open Social platform: Yiqi.com, the SNS run by ex-Yahoo China CEO and ex-Hexun CEO, partnered with Google to release the first real Open Social platform in China. Open platform is not a new idea for China’s SNS any more, will Open Social platform bring advantages to Yiqi?

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• Blog Is Important to China’s Portal Sites (2)
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Early this week, China Mobile started to test a new Internet service, mspaces.net, which might be a result of China Mobile’s partnership with SoftBank and Vodafone in April this year, and possibly another important Internet service of China Mobile after Fetion.

At first glance, mSpaces.net looks like a customizable homepage, such as iGoogle and Netvibes. You can add various widgets or rss feeds into your home page. Moreover, mSpaces.net also provides 10G private storage space to users, allowing them to write blogs, upload photos, store text messages and multimedia messages (MMS) via phone. When users send text messages and MMS, the platform can copy and store all of them. The service is under private test now, by my quick observation, it is still far from a ready-to-use service.

It is said China Mobile plans to generate revenue from both users premieum subscription fee and online advertising. They will push advertising information to your mobile phone based on user analysis.

The platform also offers mobile application to be installed on your mobile phone, but it is only available on limited models of Nokia and Motorola. Noticeably, among the phone model selection options, you can find a name “Borqs“, which is a open source-based mobile operating system developer backed by GSR Ventures. Borqs is a close partner of Google’s Android.

On China Mobile’s just-released interim report, we can know the performance of its IM and mail service. Fetion instant messenger service has over 111.8 million subscriber by the end of 1H of 2008, making it the third largest instant messenger service in China. The no. of Fetion’s active users is 25 million. 139 mailbox, which enables your to deal with email via SMS, reached 5 million subscribers in June 2008.

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